The Super Bowl 50 Host Committee celebrated National Summer Learning Day with a book reading to children from Mo' MAGIC, a San Francisco-based nonprofit organization whose mission is to transform the community and youth through the magic of collaboration.
The children joined Host Committee staff members including CEO Keith Bruce and VP of Community Relations Jason Trimiew for The Re(a)d Zone story hour that featured "Gabby the Green Grape" by Kimberly DesJardine and "Home Field Advantage" by two-time Super Bowl champion Justin Tuck. The children received the books as part of their visit
This June 15-19, get in The Re(a)d Zone! Share a photo of a book that you will read to a child this summer to combat Summer Slide. Just hashtag your photo with #getinthereadzone and #keepkidslearning and your photo could be shared through the official Super Bowl 50 Twitter and Instagram accounts!
The 50 Fund – the legacy fund of the San Francisco Bay Area Super Bowl 50 Host Committee – introduced “The Re(a)d Zone,” a signature initiative focused on investing in, strengthening and building the capacity of high-quality, literacy-enhancing programs that increase third grade reading proficiency throughout the Bay Area.
“In addition to 50 Fund’s grant programs, we are launching The Re(a)d Zone to address an issue that is at the heart of the opportunity gap for low-income Bay Area children,” said Jason Trimiew, VP of Community Relations for the Host Committee. “We want to build upon innovative and effective early literacy work already happening in the Bay Area, and use Super Bowl 50 as a catalyst to put our region on a path to having the highest percentage of low-income kids that are proficient readers by 2020.”
A 14-month early literacy initiative, The Re(a)d Zone will reach more than 50,000 low-income Bay Area children through a number of high-quality literacy-enhancing programs beginning this summer and continuing beyond Super Bowl 50 to summer 2016.
In partnership with the Campaign for Grade-Level Reading, Bay Area Campaigns for Grade-Level Reading, campaigns like Summer Matters, and organizations such as the California Library Association and Pacific Library Partnership, The Re(a)d Zone will invest in programs that help struggling readers to catch up, marginally proficient readers to avoid the “summer slide,” and give low-income children across the region—prioritizing children in public housing—access to books, reading programs and early literacy support.
The Re(a)d Zone is also benefitting from a $250,000 investment from Tuck’s R.U.S.H. for Literacy—the philanthropic initiative of two-time Super Bowl champion and Raiders all-pro defensive end, Justin Tuck and his wife, Lauran—to provide books through First Book, Imagination Library, Jumpstart’s Read for the Record® campaign and myON. myON will provide free access to the world’s largest interactive digital library for all Bay Area children and families during Summer 2015, and partner with Tuck’s R.U.S.H. for Literacy to provide selected districts with subscriptions to the myON personalized literacy environment in Fall of 2015.
"The Re(a)d Zone has the potential to provide a more hopeful future for Bay Area's struggling and striving young readers,” said Ralph Smith, Managing Director for the Campaign Grade-Level Reading, a core sponsor of The Re(a)d Zone. "The 50 Fund's early literacy initiative is a bold step forward and already is on its way to becoming a national model."
Starting in Summer 2015, the 50 Fund will provide financial support to summer book clubs, libraries and communities initiatives to enhance and expand existing reading programs. Some of the key investments include:
- $100,000 as a $1:$1 match to provide new, high-quality books from First Book to support Bay Area summer literacy programs serving children in need
- $250,000 to strengthen summer reading programs at Bay Area libraries, including the One Million Readers Challenge, Lunch at the Library and The Great Reading Adventure, and provide access to online literacy supports like Smarty Ants and ABCmouse.com.
- $350,000 for community initiatives in the greater Bay Area region (including Monterey, Sacramento, and Santa Cruz counties) to strengthen and/or integrate early literacy into existing summer programs.
In addition to the direct and measurable impact on children and families, The Re(a)d Zone will work to raise public awareness and mobilize action. Through an awareness campaign launching later this year, The Re(a)d Zone will aim to engage 50,000 “literacy champions” as volunteer tutors, book donors, and early literacy advocates. The initiative will take advantage of national literacy “moments” like National Summer Learning Day (June), Attendance Awareness Month (September), Jumpstart’s Read for the Record® and Read Aloud 15 MINUTES (October) and Family Literacy Month (November) to raise awareness of this critical issue and build momentum toward an early literacy summit planned for Super Bowl Week.
“We want to use the megaphone of Super Bowl 50 to make the case to Bay Area residents that early literacy is an issue where everyone can get involved,” said Kamba Tshionyi, Chair of the 50 Fund. “With our partners, we are confident this effort will change much more than just summers; it will change lives.”
According to the National Summer Learning Association: "A conservative estimate of lost instructional time is approximately two months or roughly 22 percent of the school year.... It's common for teachers to spend at least a month re-teaching material that students have forgotten over the summer. That month of re-teaching eliminates a month that could have been spent on teaching new information and skills."
Tuck’s R.U.S.H. for Literacy—the children’s literacy program founded by two-time Super Bowl Champion and Pro Bowl defensive end Justin Tuck and wife Lauran—today announced a $250,000 grant to provide books and literacy enhancing programs for low-income Bay Area children, prioritizing children in public housing. The investment is the lead contribution to “The Re(a)d Zone”—a 14-month Bay Area early literacy initiative created by the 50 Fund, the legacy fund of the San Francisco Bay Area Super Bowl 50 Host Committee.
The Tuck’s R.U.S.H. for Literacy grant will be used as a dollar-for-dollar match for Bay Area summer literacy programs to purchase up to 50,000 new, high-quality books from First Book, which currently distributes books to more than 3,000 programs in the Bay Area. In addition, the grant will provide more than 25,000 additional books through Imagination Library, which fosters a love of reading among preschool children and their families, and through Jumpstart’s’s Read For The Record® campaign in October. myON will provide free access to the world’s largest interactive digital library for all Bay Area children and families during Summer 2015, and partner with Tuck’s R.U.S.H. for Literacy to provide selected districts with subscriptions to the myON personalized literacy environment in Fall of 2015.
"Through initiatives like The Re(a)d Zone, we are able to transform summer from a period of risk, to a time of opportunity for low-income children,” said Lauran Tuck. “Since 61% of low-income children don’t have access to books in their homes, this investment is an important first step to ensure that Bay Area children have the resources they need to become lifelong readers and learners.”
By investing in The Re(a)d Zone, Tuck’s R.U.S. H. for Literacy joins a robust partnership including the Bay Area communities that are part of the Campaign for Grade-Level Reading, campaigns like Summer Matters, and organizations such as the California Library Association and Pacific Library Partnership. Collectively, these efforts will build up and strengthen programs that help struggling readers to catch up, help marginally proficient readers to avoid the “summer slide,” as well as allow low-income children across the region to gain access to books, reading programs and early literacy supports.
“Investment and support from leading early literacy advocates such as Lauran and Justin Tuck can help us move closer towards closing the opportunity gap that exists from so many children today,” said Jason Trimiew, VP of Community Relations for the Super Bowl 50 Host Committee. The Re(a)d Zone will reach more than 50,000 low-income Bay Area children through a number of high-quality literacy-enhancing programs beginning this summer and continuing beyond Super Bowl 50 to summer 2016. The Re(a)d Zone will also feature an early literacy summit during Super Bowl week.
“Education is a true equalizer,” said Justin Tuck. "We started Tuck's R.U.S.H. for Literacy over seven years ago and we have dreamed of having partners like this to create a larger impact. Together with the 50 Fund we can use the platform of Super Bowl to shine a spotlight on this important issue."