The Re(a)d Zone is a signature initiative of the 50 Fund - the legacy fund of the San Francisco Bay Super Bowl 50 Host Committee - focused on investing in programs that help struggling readers to catch up, marginally proficient readers to avoid "summer slide," and low-income children across the Bay Area - prioritizing children in public housing - get access to books, reading programs and early literacy support.

A 14-month early literacy initiative, The Re(a)d Zone will reach more than 50,000 low-income Bay Area children through a number of high-quality, literacy-enhancing programs beginning this summer and continuing beyond Super Bowl 50 to summer 2016.



To invest in, strengthen and build the capacity of high-quality, literacy-enhancing programs that increase third grade proficiency throughout the Bay Area.  

A conservative estimate of lost instructional time is approximately two months or roughly 22 percent of the school year.... It’s common for teachers to spend at least a month re-teaching material that students have forgotten over the summer. That month of re-teaching eliminates a month that could have been spent on teaching new information and skills.
— National Summer Learning Association